About Us
Finding Inspiration in Every Turn
Ideal Provisions is a collaboration rooted in culture, craft, and intention—bringing together decades of lived experience in music and beverage to create products with soul and staying power.
Kevin Smith
is an internationally recognized musician, multiple Grammy nominee, and 2017 Grammy Award winner for his work with Willie Nelson on Summertime: Willie Nelson Sings Gershwin. A member of Willie Nelson’s Family Band since 2011, Kevin has recorded and performed with artists across generations and remains a Prominate figure in the Central Texas music community. He is regularly seen onstage at historic venues like Gruene Hall and the Continental Club, bringing a deep respect for tradition, authenticity, and shared experience to everything he touches.
Eric Chastain
brings decades of leadership in beverage innovation. Retired in 2024 as President of Jones Soda, Eric has developed and scaled beverage programs for major retailers including 7-Eleven, Kroger, Target, and Walmart. His career includes iconic brand partnerships across music, entertainment, and culture, as well as leading the successful launch of the Mary Jones cannabis line in 2021. Eric’s strength lies in translating creative vision into products that resonate at scale without losing their edge.
Together, they are purveyors—guided by taste, culture, and the belief that the best things are meant to be shared.
Our Story
Ideal Provisions was born from a simple belief: the best products grow out of the rituals people already love. Rooted in music, creativity, and coffee culture, we set out to create low-dose hemp THC offerings that enhance connection, conversation, and presence—without asking anyone to change who they are or how they live. Inspired by the arts and built with intention, our goods are designed to fit naturally into daily life, whether that’s a morning cup, a creative session, or a shared moment with friends. We’re not here to disrupt the ritual—we’re here to stir it.